Authenticate Any Product. Anywhere. Instantly.

True Pedigree’s GenuScan provides real-time smartphone authentication powered by manufacturer data, with no label changes, no manufacturing disruption, and no operational impact.

GenuScan™

Real-Time Product Authentication. No changes required to your product or labels and no operational disruption.

Counterfeit and gray-market goods not only harm brands but also jeopardize public safety, regulatory compliance, and international trade.
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True Pedigree’s GenuScan™ is the most practical and scalable product authentication platform in the industry, transforming manufacturer data into real-time, smartphone-based verification anywhere in the world.

What Is GenuScan?

GenuScan is a smartphone-based authentication platform that allows for instant product verification using data you already have.

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Unlike many anti-counterfeit approaches that require new packaging elements, specialized materials, or additional hardware, GenuScan works with products as they are currently designed and manufactured, eliminating the need for operational disruption or incremental production costs.

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For companies that already deploy anti-counterfeit technologies such as holograms, secure labels, RFID, or serialization, GenuScan enhances those investments by adding a powerful data-driven verification layer on top.

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The result is stronger authentication, greater visibility, and real-time enforcement, without replacing what’s already working.

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That means:

No disruption to production
No manufacturing modifications
Immediate global deployability

How GenuScan Works

Step 1

Scan product with a secure smartphone

Step 2

GenuScan compares scanned data against manufacturer data

Step 3

System confirms:

Authentic vs counterfeit
Authorized vs gray-market
Regulatory compliance

Why GenuScan is Different

Works with any label or tag, or no tag at all
Compatible with RFID, NFC, serialization, holograms
Global smartphone-based verification
Integrated analytics dashboards
SOC 2 enterprise infrastructure
Built-in IP enforcement expertise

Already Being Used by Customs and Enforcement Agencies

GenuScan isn’t just theoretical. It’s fully operational.

True Pedigree partnered with the Alliance for Gray Market and Counterfeit Abatement (AGMA) to create the AGMA One Device, a unified inspection platform that integrates GenuScan with other verification tools into a single smartphone solution.

Through the U.S. Customs and Border Protection Donations Acceptance Program, the AGMA One Device is expanding to the major US ports and global Customs administrations in 2026.

In addition to CBP deployment, True Pedigree’s GenuScan is being used globally for channel partner audits, customer delivery inspections, broker audits, test purchases, and by law enforcement agencies.

This is enforcement at scale.

Protect your brand. Protect your revenue. Protect your customers.

Discover how True Pedigree can help you identify counterfeits, stop diversion, and gain complete visibility into your global supply chain, without changing your manufacturing processes.

Schedule a confidential demonstration of GenuScan.