Gray Market products are genuine products that have been diverted from authorized distribution channels, such as authorized distributors or resellers. These products are sometimes referred to as parallel imports because they may cross borders into markets where higher prices are available. Gray-market activity can contribute to margin loss and price erosion for manufacturers.

Gray Market products are generally not considered illegal, but they may not include manufacturer warranties or be eligible for authorized service or upgrades. In some cases, products may also have been diverted through fraudulent representations.

Counterfeit and Gray Market products differ primarily in their authenticity and distribution channels.

Counterfeit goods are fake products designed to imitate trademarked products. Their trade is generally illegal and may expose consumers to quality, health, or safety risks while causing revenue and reputational losses for brands.

Gray Market goods are genuine products but are sold through unauthorized distribution channels. Although they are generally not considered illegal, they can create risks related to warranties, authorized service, pricing, and manufacturer margins.

True Pedigree offers several solutions that can support different aspects of Brand Protection.

GenuScan helps authenticate products using private supply chain data and provides track-and-trace capabilities.

Gray Hunter® provides real-time analysis of gray-market diversion and margin loss using existing company data.

TPAudit automates channel-partner audits by analyzing sales and distribution data to identify anomalies and suspicious trends.

GenuScan is a cloud-powered product authentication and track-and-trace solution designed to help identify counterfeit products and verify product authenticity in real time.

GenuScan can be used by brands, auditors, investigators, law enforcement, and consumers to authenticate products. Its data-driven approach supports identification of counterfeit products across global supply chains and can work with various labeling technologies, including RFID and NFC tags.

GenuScan also provides real-time track-and-trace information as products are scanned.

TPAudit is a SaaS solution that automates the channel-partner audit process and helps organizations scale their audit programs. It uses AI to analyze large datasets and identify important trends, patterns, and anomalies.

TPAudit was developed by experienced channel-partner auditors, computer scientists, and data scientists. It can help organizations streamline their audit processes, expand audit programs, and improve partner compliance.

True Pedigree products are designed to use your existing company data. This allows businesses to leverage information already available within their systems to support product authentication, supply chain analysis, and channel-partner auditing.

You can contact True Pedigree to request a no-cost demo of its products. A demo can help you explore how solutions such as GenuScan, Gray Hunter®, and TPAudit can be applied to your business requirements.

True Pedigree products and consulting services are available globally, allowing organizations across different markets and regions to access its Brand Protection and supply chain solutions.