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Counterfeit goods create serious problems for brands across industries. Whether you're looking for solutions for product authentication or track & trace, GenuScan is your answer.
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The counterfeit pharmaceutical industry is estimated to be worth $200 billion annually by the Frasier Institute, making it one of the largest fraud markets in the world.
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In 2018, the U.S Government Accountability Office conducted an investigation and 100% of cosmetic purchases made in the investigation turned out to be counterfeit.
Featured News Articles
True Pedigree Supports Expansion of CBP Authentication Program to Additional U.S. Ports in Michigan
True Pedigree today announced the continued support and expansion of the U.S. Customs and Border Protection (CBP) and the Alliance of Gray Market and Counterfeit Abatement (AGMA) donation effort to support CBP’s frontline detection of counterfeit products entering the United States. Following the recent agreement between CBP and AGMA to expand the donation of the AGMA One Device to multiple ports of entry in Michigan, True Pedigree ensured expedient deployment of the devices and subsequent training of the CBP Officers at each port.
This training and expansion builds on the successful pilot deployment of the AGMA One Device platform at John F. Kennedy International Airport in
November 2025, as well as training of CBP’s Electronics Center of Excellence and Expertise (CEE) personnel in March 2026. Through True Pedigree’s continued support and improvement of the program, CBP is now utilizing One Device at 12 ports of entry in 8 states.
The AGMA One Device platform, donated to CBP through the agency’s Donations Acceptance Program, consolidates brand authentication tools from participating manufacturers into a single mobile device, providing assistance to CBP Officers in determining the authenticity of suspect products entering U.S. commerce.
True Pedigree provides the technological infrastructure for the platform, including its GenuScan authentication technology, which enables real-time product verification using manufacturer data without altering packaging, labeling, or manufacturing processes.
The initiative demonstrates ongoing collaboration among CBP, AGMA member companies, and technology providers to address the growing scale and sophistication of counterfeit trade. According to CBP, the agency seized nearly 79 million counterfeit items in Fiscal Year 2025, with an estimated manufacturer’s suggested retail price of more than $7.3 billion had the goods been genuine.
“This program demonstrates how collaboration between government and industry can enhance enforcement capabilities without increasing operational complexity,” said Richard Nelson, co-founder and chief strategy officer at True Pedigree. “By supporting both training and practical authentication tools, this program helps CBP officers in their critical role of identifying dangerous counterfeit products imported into the United States, protecting consumers and legitimate manufacturers.”
AGMA, founded in 2001, is a nonprofit coalition of technology firms, distributors, and service providers dedicated to fighting counterfeiting and unauthorized distribution. Law firm Sideman & Bancroft LLP offered legal support for the AGMA One Device donation initiative.
Additional training and deployments are expected as the program expands, in coordination with CBP, AGMA, and participating rights holders.
For more details about AGMA and its One Device program, visit agmaglobal.org/page/OneDevice. For more information about True Pedigree, visit truepedigree.com.
About AGMA
AGMA is a nonprofit coalition of leading technology companies, distributors, and service providers dedicated to reducing gray-market activity, counterfeiting, and unauthorized distribution. AGMA members recognize intellectual property protection as a fundamental element of innovation and economic growth.
About True Pedigree
True Pedigree is a provider of data-driven brand protection software solutions that help companies safeguard products and supply chains against counterfeiting, gray-market diversion, and other brand-integrity challenges.
Contact:
Peter Giles
Giles Communications
pgiles@giles.com | 914.318.2680
New smartphone technology tested at US Customs could ID counterfeits in “seconds”
New smartphone software tested at JFK Airport could allow US Customs to determine whether a product is counterfeit in “two to three seconds”, according to its manufacturers.
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CBP AGMA Training Release
True Pedigree has completed the first U.S. training with CBP officers at JFK Airport on AGMA’s new One Device Platform, a unified tool designed to help identify counterfeit products more efficiently. The session marks the start of a broader rollout to additional ports next year.
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CBP and AGMA Launch Partnership to Strengthen IP Inspections
U.S. Customs and Border Protection has partnered with the Alliance for Gray Market and Counterfeit Abatement to enhance intellectual property inspections by deploying AGMA’s donated “OneDevice” smartphones at ports of entry nationwide. The initiative equips officers with advanced authentication tools to better identify counterfeit goods and protect U.S. consumers and supply chains.
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True Pedigree announced as a finalist for Tech Trailblazers Award 2022
True Pedigree, a data-driven technology company dedicated to helping brands protect their margins and revenues from counterfeit and gray market products, has been named a Tech Trailblazers finalist for the Big Data category.
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The Top Five Unintended Consequences Of The Gray Market
"Businesses should develop a comprehensive brand protection strategy that monitors their supply chain and marketplace for evidence of diversion, builds compliance within their distribution network, audits their partners, educates customers, investigates diversions and takes legal actions when warranted."
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New verification platform makes supply chain integrity accessible to all
A secure, cloud-powered platform enables GenuScan to analyze the products — be it through its label, RFID, or NFC tag — and determine if it is genuine or not. True Pedigree has developed expertise in the challenges of supply chain integrity, with deep knowledge in the high-tech, automotive, consumer electronics, lifestyle accessories and pharma sectors, it says.
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Gray-Market Blues: How Businesses Can Prevent Unauthorized Product Sales
"One of the biggest problems with gray markets is that products that are obtained through fraud, adulterated, old, damaged, returned or poorly handled while in the gray broker’s hands can result in inconsistent quality for customers, which in turn can cause real damage to a business’s brand reputation."
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True Pedigree Launches Gray Hunter® Software Platform to Protect Brands from Gray Market Diversion Through Data-Driven Actionable Intelligence
Customizable tool lets companies proactively and efficiently identify and address issues related to items sold through illicit channels.
True Pedigree, a data-driven technology company dedicated to helping brands protect their margins and revenues from counterfeit and gray market products, announced the launch of Gray Hunter®, a powerful new software platform that lets companies identify specific improper activity involving products, partners, and end customers by performing real-time analysis of their supply chain data.
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True Pedigree Launches Product Verification Platform
The company's GenuScan solution lets users determine the provenance, destination and legitimacy of goods by scanning them via a smartphone.
True Pedigree, a technology company that helps brands protect their margins and revenues from counterfeit and gray-market products, has announced the launch of GenuScan, its new platform designed to let users determine the provenance, destination and legitimacy of goods by scanning them via a smartphone. The secure, cloud-powered platform analyzes products—either via its label, RFID technology or a Near Field Communication (NFC) tag—and determines whether or not it is genuine
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True Pedigree launches data-driven GenuScan platform to protect IP integrity through product verification
Counterfeit and gray-market (illegally resold) products are a massive drain on the economy, and are expected to reach close to $3 trillion this year. Products sold through the gray market can dilute brand integrity, slow distribution pipelines, and upset pricing models across entire industries, all on top of their considerable fiscal impact. GenuScan solves the mystery of product authenticity in the marketplace with a simple smartphone scan.
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True Pedigree Launches Data-Driven GenuScan Platform to Protect IP Integrity through Product Verification
True Pedigree, a data-driven technology company dedicated to helping brands protect their margins and revenues from counterfeit and gray market products, today announced the launch of GenuScan™, a powerful new platform that lets users determine the provenance, destination, and legitimacy of products by scanning them via a smartphone. A secure, cloud-powered platform lets GenuScan analyze the products — be it through its label, RFID, or even NFC tag — and determine if it is genuine or not.
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