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The company's GenuScan solution lets users determine the provenance, destination and legitimacy of goods by scanning them via a smartphone.

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True Pedigree, a technology company that helps brands protect their margins and revenues from counterfeit and gray-market products, has announced the launch of GenuScan, its new platform designed to let users determine the provenance, destination and legitimacy of goods by scanning them via a smartphone. The secure, cloud-powered platform analyzes products—either via its label, RFID technology or a Near Field Communication (NFC) tag—and determines whether or not it is genuine