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Shelley Raina
Co-Founder & Chief Executive Officer
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Shelley Raina
Shelley has 15+ years of experience in product and supply chain security field. Shelley assists clients in assessing risks across their supply chain and has built data-driven technology solutions for numerous brands across multiple verticals to mitigate brand integrity problems such as counterfeiting, gray marketing, software license abuse, service abuse, and similar issues.
As Director, of Compliance and Investigations at Cisco, Shelley led a global team to protect Cisco’s IP rights, maintain the integrity of the supply chain, govern the sales channels and detect and dismantle counterfeit operations. After leaving Cisco, Shelley Co-Founded and was COO of Vantage Point Analytics, a strategic partner of Flex, that focused on supply chain analytics and fraud abatement. Shelley provided consulting services globally for Flex and its clients regarding supply chain matters. He has also served as an expert witness regarding product counterfeiting through forensic analysis of hardware and software.
Shelley’s passion for brand protection, coupled with his knowledge of corporate data systems across the supply chain, anti-counterfeit product design and labeling, and the illicit marketplace, motivated him to start True Pedigree.
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Jeffrey C. Hallam
Co-Founder & Chief Operating Officer
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Jeffrey C. Hallam
Jeff is a partner with Sideman & Bancroft in San Francisco, where Jeff is the managing partner. Jeff counsels corporate clients in matters involving anti-fraud, brand protection and anti-counterfeiting enforcement efforts. This representation includes the conducting of internal and external investigations, often with the goal of referring individuals and entities who have committed crimes against the corporations to law enforcement agents and prosecutors, and in then seeking restitution recoveries on behalf of Jeff’s corporate clients. Jeff’s work in this area has focused on crimes involving the trafficking of counterfeit goods, major frauds (including sales and diversion fraud and warranty fraud), employee frauds and thefts, and computer intrusions.
Jeff has also assisted clients in a wide variety of civil litigation matters involving fraud, unfair business practices, trade secret misappropriation, insider trading, and breach of contract. He brings a common sense approach to sophisticated business problems.
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Richard J. Nelson
Co-Founder & Chief Strategy Officer
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Richard J. Nelson
Rick has focused on advising clients about anti-counterfeit programs and supply chain integrity for more than 15 years. A partner with the law firm of Sideman & Bancroft in San Francisco, Rick is also a former federal prosecutor, so Rick brings a disciplined approach to brand integrity issues. A particular focus of Rick’s practice is working with corporations to assist them in internal investigations to determine evidence of fraud and other crimes committed against those corporations, and then working with law enforcement and prosecutors to obtain investigations and prosecutions of entities committing the crimes, through sentencing and restitution.
Rick works with some of the world’s largest and most successful companies, thinking creatively about solving complex problems they face. Rick lectures frequently and has written key articles about counterfeit issues, gray market fraud, and similar schemes that target significant companies. Rick also brings an appreciation for the government contributions to solutions, as Rick was a legislative assistant with a US Congressman, and served as a member of the IP advisory committee to US Customs dealing with trade secret/gray market issues.
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Fred Perez
VP, Sales & Marketing
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Fred Perez
Accomplished Sales and Marketing Executive with over 25 years of experience spanning computer hardware, engineering software, networking technologies, and OEM peripheral products. Proven success in leading and scaling both direct and indirect sales organizations across domestic and international markets. Recognized for strong technical product expertise, the ability to build and maintain trusted customer relationships, and a leadership style defined by enthusiasm, high energy, and a commitment to team performance. Known for driving revenue growth, expanding market presence, and delivering consistent results in competitive, fast-paced environments.
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Steve Katz
Chief Financial Officer
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Steve Katz
Steve is a tax partner at Sideman & Bancroft LLP in San Francisco where he also acts as Chief Financial Officer. Steve represents taxpayers in disputes with the IRS and California tax agencies including audits, administrative appeals, litigation and collection matters.
Steve also represents clients in criminal tax matters. In addition to his tax practice, Steve also assists Sideman’s anti-fraud, brand protection and anti-counterfeiting enforcement efforts. Steve’s legal, tax and enforcement background bring a unique perspective to financial matters.

Daniel G. Mascaro
Director, Investigations & Audits

Daniel G. Mascaro
Dan spent twenty-eight years managing international audits and investigations in high technology companies including the Digital Equipment Corporation, Compaq Computer and Hewlett Packard. Dan has extensive experience in gray market issues including product diversion, gray market fraud, misconduct by channel partners and the illicit broker marketplace. While at HP, Dan served as the Global Investigations Manager for HP’s Brand Security Group which conducted investigations into sales and discount fraud, counterfeiting, service and warranty fraud and supply chain losses.
While at Compaq, Dan was part of a select team which researched and developed the service and warranty fraud audit and investigations program currently in use by HP and later served as the Global Service and Warranty Fraud Investigations Manager.
Prior to working in high technology, Dan served as Deputy Superintendent of the Illinois State Police (ISP), Division of Administration. Dan has a BS in Criminal Justice from Northeastern University and an MS in Police Administration from Eastern Kentucky University. Dan has been a Certified Fraud Examiner since 1996 and has taught criminal investigation and white-collar crime courses as adjunct faculty of Hesser College in New Hampshire.
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Roy Albiani
Board of Advisor Member
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Roy Albiani
Roy Albiani is an award-winning and internationally recognized thought leader in Global Brand Protection. He has built a distinguished career safeguarding patients, preserving brand equity, and protecting global supply chains from counterfeit, diversion, and other illicit trade schemes.
As Chief Executive Officer of Albiani Brand Protection Services, Roy partners with organizations worldwide to develop and execute comprehensive strategies that mitigate illicit trade risks to safeguard patients, brand goodwill and deliver value recovery.
Prior to founding his consultancy, Roy spent more than two decades at Johnson & Johnson, where he led and advanced brand protection programs across the company’s $32B Medical Technology sector. In 2003, he pioneered Johnson & Johnson’s Global Brand Protection function, which has since become recognized as a best-in-class industry model.
His contributions to the field earned him the prestigious Brand Protection Hero Award from Michigan State University’s Center for Anti-Counterfeiting and Brand Protection.
Roy has also shared his expertise widely—teaching university courses, authoring industry articles, speaking on podcasts, and presenting at leading conferences. He holds a BA in Marketing from Western Illinois University and an MBA from the Cox School of Business at Southern Methodist University.
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Glenn Jones
Board of Advisor Member
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Glenn Jones
Glenn is a seasoned security and investigations leader with over fourteen years of global experience in brand protection and anti‑counterfeiting, following a distinguished thirty‑year detective career in UK policing. Since August 2025, Glenn has led the Anti‑Counterfeiting (ACF) Program at Haleon, one of the world’s largest consumer healthcare companies, where he is responsible for ACF strategy and overseeing investigative activity to protect consumers and safeguard brand integrity across international markets.
Previously, Glenn was Director of HP Inc.’s Global Anti‑Counterfeit Program, where he led worldwide ACF strategy, complex cross‑border investigations, and senior‑level engagement with business stakeholders, government and industry partners.
His policing career included senior leadership roles spanning serious organised crime, counter‑terrorism, intelligence management, and large‑scale covert operations. Renowned for his strategic vision and collaborative approach, Glenn brings deep expertise in investigation management and methodology, risk management, compliance, and multi‑agency partnership.
He holds Interpol‑recognised certification in anti‑counterfeiting operations and has extensive experience operating in multinational environments.
Glenn is based in the United Kingdom.

Peter J. Hunt
Board of Advisor Member

Peter J. Hunt
Mr. Hunt is Vice President of Brand Protection, Security and Resiliency at Flex, a global EMS leader partnering with the world’s leading brands. Flex BPS&R provides security services to the company’s extensive worldwide operations and supply chain, including 150 factories in 40 countries with a workforce of more than 100,000. Mr. Hunt’s team delivers brand protection to customers from new product introduction to volume build. Additionally, he leads Resiliency including Crisis Management and BCP. Before Flex he was Director of Global Brand Security at HP leading the WW Sales & Discount Fraud Program, the WW Services Fraud & Compliance Program, and the WW Supply Chain Security Program where the focus was minimizing illicit product in the marketplace that eroded pricing and tarnished the brand. While based in Asia for HP, Mr. Hunt operationally led anti-counterfeiting investigations, operations and enforcement actions worldwide. Mr. Hunt’s past leadership roles include Digital and Compaq.

Thomas S Finke
Board of Advisor Member

Thomas S Finke
Tom Finke is on the senior leadership team of Epiq’s Legal Transformation Services, a collection of services that enable corporate law departments to operate more efficiently and effectively. Previously, Tom was the Chief Client Development Officer at Bartlit Beck and served as a Managing Director at Axiom Law, where he led a sixty-person business team in the Midwest, Texas and California focused on client development, account management, and attorney recruiting and management. Under Tom’s leadership, revenue in the region grew nearly 20% annually between 2014 and 2017 to over $75 million. Tom also led a team that won the Association of Corporate Counsel Value Challenge Award for work on Kraft’s spin-off from Mondelez. Tom serves as an adjunct professor at Northwestern University School of Law, where he teaches a class on the role of in-house counsel.
Tom started his career at Sidley & Austin where he served as the General Counsel for a division of a Fortune 500 client, and he worked at the Tribune Company in corporate development and operating roles in its interactive division. Tom is a graduate of Northwestern’s JD/MBA program and holds a BA from Claremont McKenna College.
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