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True Pedigree launches data-driven GenuScan platform to protect IP integrity through product verification
Securing Industry
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July 21, 2022
 / 
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Counterfeit and gray-market (illegally resold) products are a massive drain on the economy, and are expected to reach close to $3 trillion this year. Products sold through the gray market can dilute brand integrity, slow distribution pipelines, and upset pricing models across entire industries, all on top of their considerable fiscal impact. GenuScan solves the mystery of product authenticity in the marketplace with a simple smartphone scan.

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