True Pedigree, a data-driven technology company dedicated to helping brands protect their margins and revenues from counterfeit and gray market products, today announced the launch of GenuScan™, a powerful new platform that lets users determine the provenance, destination, and legitimacy of products by scanning them via a smartphone. A secure, cloud-powered platform lets GenuScan analyze the products — be it through its label, RFID, or even NFC tag — and determine if it is genuine or not.
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